The new Engen Xtreme distributes more than the packaging visual effect.
Engen has unveiled a bold new look for its Xtreme lubricant range, strengthening its position as a premium solution for South African motorists.
Designed to meet local roads and climate demands, Reimagined Xtreme range provides better performance, advanced security and innovative packaging for both everyday drivers.
A premium product for a premium experience
Enhanced Angen Xtreme is the latest adorable technology in the lubricant range that increases engine efficiency, reduces wear, and increases the lifespan of the vehicle. Setting a new benchmark in the category, Angen Extreme Mechanics, provides real value to petrolheads and motorists who demand high-demonstration lubrication solutions.
Angen’s Technical Advisory Manager Anthithi Phani says, “We have raised the Angen Extrame from a great product from a great product for the automotive sector.” “Our goal is to provide a high-demonstration lubricant to the South African people which is more than their expectations.”
A premium look for premium product
The new Engen Xtreme distributes more than the packaging visual effect. It is an engineer for both the workshop and the consumer, with better handling, impressive labeling, and underlying anti-counters that prefer confidence and convenience.
Indirect sales marketing marketing manager at Angen Melissa Graham says, “Angen is more than an update for Xtreme label – it is a new promise for South African people to proudly give premium protection in South African product.” “It celebrates our commitment to relown performance, innovation and packaging that directly speaks for the needs of South African mechanics and motorists.”
Built for South African roads – and South African professionals
With the average age of vehicles on South African roads around eleven years, many cars still rely on the internal combustion engine. Engen Xtreme is specially designed to protect high-mile engines, meeting the requirements of modern European, Asian and African car brands.
Available in standard S8, Premium S10, and PrestigE S15 grades, engines provide better protection against wearing lubricants and rust, keeping the engine clean and efficient. Advanced Formization maintains maximum oil and engine performance, even as the age of oil, improves power conversion and fuel savings.
“Vehicle engine design advances and fuel efficiency become a priority, the new Xtreme range has developed to meet these demands,” says the Automotive Product Manager of Mario Wester, Angen. “Using the latest lubricant technology, it guarantees quality for everything from reliable high-meal workhrores to modern high-demonstrations, which ensures better security and peace of mind.”
Designed for South African conditions
Engen Xtreme has been a 100% testing, which is a locally manufactured lubricant produced in Quazulu-Nottal. Its compulsions are designed to withstand South Africa’s unique driving conditions – from crowded urban traffic to excessive temperature and rugged region – it does not matter to ensure optimal performance.
“We face the challenges of South African motorists, from temperature fluctuations to prevent traffic,” the Wester noted. “This is why Engen Xtreme is ready to provide the best possible protection for everything that South African roads can throw on a car.”
New packaging, the same reliable quality
As part of the rebrands, Angen Extreme features modern packaging designed for purpose and stability. Packaging includes anti-counterfeiting measures, increased dispensing mechanisms and clear labeling, making it easier to identify and use the right product with confidence for mechanics and vehicle owners.
Bottles now include post-conjumer recycled (PCR) content, which reflects the drive of Angen towards sustainable innovation. For durable, functional and future, supports the responsible manufacturing responsible without compromising the update packaging performance.
Commitment to local manufacturing
Engen Xtreme Lubricants have been proud of South Africa for 25 years, which strengthens the prolonged investment of Engen in local production. This commitment provides world -class lubrication solutions created by South African people for South African professionals.
A strong start
The remaginated Angen Extreme Range was introduced at the showcase event in Galleria in Sandon, where industry professionals, mechanics, and major media were treated for an immersive product experience. The attendees had the opportunity to connect with Angen’s technical experts during the live panel discussion and look at product performances on the hands, highlighting and highlighting packaging innovations.
With its bold new identity and developed formulation, Engen Xtreme Relach has set a tone for a strong brand appearance in 2025 – a performance, safety and distance in local pride.
The new engen Xtreme lubricants are now available nationwide at authorized Angen retailers and service stations.
#ENGENXTREME #PROUDLYSOUTHAFRICAN
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