The UK competition regulator stated that it could force Google to rank businesses more impartially in search results and provide alternative services to consumers, which mark the first use of extended powers for the supervision of the world’s largest technical companies.
Proposing to designate competition and market authority (CMA) AlphabetOwned Google With the “strategic market status”, it said on Tuesday, it provides more power to interfere with search services to increase innovation and economic growth.
If confirmed in October, the designation may force Google to increase transparency for publishers, in which rival can simplify access to search services Artificial intelligence Assistant, and data portability facilities for contestants.
Google warned that “punitive regulation” could stop bringing new features and services to the UK, and described the scope of CMA’s ideas as “comprehensive and unfocused”.
For the competition, Google Senior Director Oliver Bethel said, “Proportional, evidence-based regulation will be required to prevent CMA’s roadmap from becoming a roadblock for development in UK.”
CMA CEO Sara Cardel said that Google, which is responsible for more than 90 percent of the search questions in the UK, gave tremendous benefits, but the regulator discovered ways to make the markets more competitive and innovative.
He said, “These targeted and proportional works will provide more options and control to the UK businesses and consumers how they interact with Google’s search services – as well as unlock more opportunities for innovation in the UK tech sector and wider economy,” he said.
The regulator stated that millions of Britain rely on Google as the entrance to the Internet and more than 200,000 businesses depended on the Google search advertisement to reach their customers.
The aim is to use its extended power to curb the power of technical giants like Google, when Britain left the European Union, when the Britain left global prominence. Apple, Meta And Microsoft Without investment or development.
The CMA’s targeted approach contradicts with widespread enforcement of digital rules of the European Union, as the UK tries to curb the dominance of technical giants with promoting-brakes after economic growth.
New powers
Cardel said that the CMA had set a roadmap for the changes ahead of the final decision in October.
Google said on Tuesday that CMA’s SMS designation did not oppose competitive behavior, but that it made clear challenges to important areas of its business in Britain.
Generic AI has the ability to increase the search market dominating Google in development and adoption. The CMA stated that Google was already incorporating generative AI features – such as AI overview – was developing its own search products and its own assistants, Gemini.
The regulator stated that its proposed designation would include AI-based search features, although not only Mithun AI assistant, saying that it will be placed under review as the use has developed, the regulator said.
The CMA stated that it planned further action to address the more complex issues starting in 2026, such as the treatment and control of transparency and control in the treatment and search advertising of Google’s rival special search firms.
The second investigation of the regulator under its new powers in the mobile operating system also targets Google, as well as Apple. It can see that the company can get another designation focused on its Android operating system.
CMA can impose a fine for non-non-transportation and has direct enforcement powers.
Google is subject to growing regulatory investigation to the United States and the European Union, which extend to search, advertisement, AI and digital platform practices.
In the last one year, it was found to be monopolized by monopoly discovery and online advertisements in two major American rule, and was accused by the European Commission in March with violating the digital rules of the Landmark European Union in March.
© Thomson Reuters 2025
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