From Carwashes to Kasi Braaais – VW exposes golf series stories and Street surname SA has given golf for decades.
Forget passive advertisements; Volkswagen invites you to create a nickname for the latest version of beloved VW Golf. Because brands should have all fun?
Rise of co-construction in SA
South African does not just want to buy products, they want to be a part of the story. For more than 70 years, Woakeswagen has firmly entangled himself in the hearts and garages of the South African people.
Build cars, factories and dreams. This is a proud story, and now the brand is handing over the key to the people of South Africa to pursue the next chapter by naming their biggest icon – The New Golf.
Through the Forever Golf Campaign, the public gets to nickname a global icon that has been part of the Mzansi roads for eight generations.
“Golf is not just a car here,” says Volkswagen South Africa, the leading Bridge of Marketing, Harapur.
“This campaign assumes that the real brand is not made through loyalty advertisements, but through shared stories.
We did not launch just a car; We are asking South Africa to help us make a story with us. ,
Unlike previous golf surnames (eg “Wura” and “i20-20”), which grows systematically from fans, this time Volkswagen is working with the public to officially inherit inheritance and #Manethisgolf.
And the entire journey will play in the 8-portion documentary.
Also read: Volkswagen Golf 8.5 1.4 TSI asks, ‘Why do you want GTI, R or SUVs?’
VW Golf is more than just a car
For many South African people, VW Golf is more than just a car; It is a cultural icon.
For more than eight generations, it has woven itself into everyday life dresses, earning its place in music, road culture and family memories.
Golf represents a shared experience, a sense of pride and a connection that spreads generations and communities.
Poban as “Chick“Naidoo (from episode 1) puts it:” MK1 is for about 30 years.
This has been done through all: Dada, father, son. So this is the car of people, my bra. ,
And love does not disappear. Classic golfs like MK1 and R32 are now collector’s items, some are selling for more than their original value. This is the power of a true icon.
“South African people are clear on how to consume brands, especially young generations: they want to hear.
As Theo Lakegata explains, “Forever Golf is not just a campaign; it is about encouraging people to shape the brand and redefine loyalty in today’s world.”
You can help create a surname for new VW golf
As the social media lights up with suggestions, one thing is clear: in the hungry world for authenticity, the brands that win are those who hold hands on the mic.
After all, this is not just the golf of Volkswagen, it is South Africa.
Comment on any episode and share your surname for new golf Documentaries Across Voxwagen Instagram, Facebook, TikokokOr YouTube Channel.
Use #Manthisgolf and #Forevergolf to add your voice to the conversation, detect trending submissions and help the local heritage to the global icon.
At the end of the Forever Golf #Namethisgolf campaign, Volkswagen will adopt the name selected as an official surname for this generation of South Africa Golf.
To celebrate this cooperation with the South African people, Volkswagen will score a limited run of vehicles with the winner surname adorned on them, strengthening their place in South African motor vehicle history.
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