Walmart-owned e-commerce giant Flipkart India, using social videos and livestreams to convert young consumers to spend a lot of time in loyal customers on their smartphones.
Using videos to show and sell products is one of the new forces leading in Flipkart, Neha Agarhari, a senior director of the retailer, said in an interview to Bloomberg News.
While using the concept of online retailers Video to promote sales For almost years, Flipkart It is expected that this strategy will give it an edge over rivals like Amazon.com Inc. and Reliance Industries in India. The world’s most dangerous country is about 650 million smartphone users – Out of which more than 270 million are shopping online, making it to form Second largest e-retail market Ahead of America.
About 200 million users were associated with videos on Flipkart shopping in the first half of 2025. 75 million A year ago, the retailer’s data showed.
Agarhari said, “Users like to watch a video and make a decision” while shopping, to make the video commerce a clear direction, the Agarhari said. Three gene-z users now prefer to shopping for 65 percent of videos and streaming engagement coming from small cities in India.
The firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadget. It also gives the facility of livestream to answer buyers’ questions about products in real time and allow shopkeepers to interact with the affected.
In this segment with other Indian platforms like Flipkart’s Forest Softbank group-Back Mesho follows a trend in Mesho, China and other parts of Asia, where top retailers regularly invest in promoting objects through live videos, hiring influential people to hack everything from lipstick to protein powder.
Video -led shopping is currently selling in fashion, beauty, personal care and home decoration categories, the forefather said, saying that the next step is to include content related to electronics and fitness.
The platform is building a physical studio in Indian cities in Gurugram, Mumbai and Bangalore, which is to provide “seamless” shooting and editing experiences to its video creators, the forefather said.
The strategy is paying that the user engagement number for daily livestreaming shows the strategy. According to the forefather, the number is 17 times above the previous year. The boom is promoted by the product video, including the clips of users of t-shirts in the water, to see if the color is using a variety of foods in kitchen tools to see if the color is bleeding and reliability.
The “stress test” wants to see more work for livestream and audience, she said. “To prove us that it is strong enough.”
© 2025 Bloomberg LP
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